A guide to tying in major events to your marketing strategy

A guide to tying in major events to your marketing strategy April 2016

Content:

A guide to tying in major events to your marketing strategy
Tying into sporting events
Building the news into marketing
One-off and seasonal events
Festivals and social events
Sales events and trade shows
Conclusion

Whichever marketing approaches you take, connecting your marketing strategy to major events can help you to reach and engage with an audience and to keep a fresh and current edge.

First few lines:

The most expensive ad slots in the world are placed in and around the NFL Super Bowl. According to fortune.com, a 30 second slot at the 2016 event cost a cool $5 million (£3.5 million.) This was up on last year’s $.4.5 million and substantially higher than previous years. The cost of a 30-second TV ad soared by 75% between 2005 and 2014, generating a total of $2.19 billion in advertising revenue.

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