Whichever marketing approaches you take, connecting your marketing strategy to major events can help you to reach and engage with an audience and to keep a fresh and current edge.
The most expensive ad slots in the world are placed in and around the NFL Super Bowl. According to fortune.com, a 30 second slot at the 2016 event cost a cool $5 million (£3.5 million.) This was up on last year’s $.4.5 million and substantially higher than previous years. The cost of a 30-second TV ad soared by 75% between 2005 and 2014, generating a total of $2.19 billion in advertising revenue.