How to write the perfect eBay description

You may have already have plans to sell a number of items on eBay and you may have even already found the perfect eBay courier, but with all of the millions of items currently for sale on eBay, it can be hard to make your particular item stand out. A well-written description is one of the ways that you can boost your chances of selling an item on eBay. After all, if you had the choice from buying an item from someone who can't spell or write coherently or someone who's written a very accurate and helpful description, you're more likely to choose the latter.
Here's how to write a great eBay description and hopefully, it should result in increased sales.

Be clear and accurate

The buyer wants to clearly understand exactly what you are selling. That means including important information such as size, colour, measurements, condition (new or used), age, what's included in the lot and the brand or manufacturer. What specifications you include will depend on the item but try to put yourself in the role of the buyer; what would you like to know about the item? Make a list and ensure that you include the most important information at the beginning of your description, because the buyer may not bother to read the whole thing.
It's important not to lie about the item either, so don't say it's new when it's used and remember to state whether the item is at all damaged or not, even if it's only got one or two scratches on it. If you lie, not only will you probably be forced to refund the buyer's money, you'll probably receive negative feedback. Feedback is very important on eBay as it's how a seller knows if you are trustworthy or not. The better your feedback, the more sales you could secure.

Make it readable

Most importantly, a buyer needs to be able to read your description and don't think that writing in capitals will make your description clearer or more readable. Capitals can come across as aggressive and may put some buyers off. At the same time, don't make your font too fancy or too small. Pick a standard font and keep it at a normal size - anything between 11 and 14 should be okay.
You also shouldn't include any HTML or coloured fonts because while these look fine when viewed on a laptop or desktop, mobile users probably won't be able to read your description. If you don't make your descriptions readable on mobile, you're losing out on a tenth of your potential market, as eBay says that ten per cent of all sales are now made via mobile.

Don't be afraid to be creative

Some eBay users say that including a personal note (such as a story or an opinion on why the item is special) has boosted their sales. So don't be afraid to be a little bit creative when it comes to writing your description. Just remember that the information or story should be relevant to the item and it should be at the very bottom of your description.
When you've written up what you think is a good eBay description, make sure you double-check everything. Ensure you've used the correct grammar and spelt everything correctly. If you aren't too sure, ask someone else to read it through for you or use a spell-checking function. In addition, make sure everything isn't written in one solid paragraph. Separate different points in to their own paragraphs because no-one wants to read a huge block of text. Follow these simple guidelines and hopefully, you should stand more of a chance at successfully selling those unwanted items.

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