Content:

• Introduction
• Creating an Optimised Online Store
• Design
• Content
• Products
• Customer Demographic
• Visuals
• Pricing and Shipping
• Social Networks
• Financing Your Online Store Optimisation
• An Optimised Online Store - How It Can Increase Conversion
• Rates
• Amazon
• Juno
• John Lewis
• Notonthehighstreet.com
• Conclusion

Let's face it, in this day and age, you'll need an online store to sell any type of physical product. Whether it is just one homemade cupcake or a thousand pairs of shoes. But once you've created your amazing store, it won't be a money maker until it is properly optimised. This guide will tell you how to find tune your online store from ground up.

First few lines:

Today there are few commercial activities which can find little or no benefit in having an effective online presence, even if this simply means having a ‘virtual shop window’ that can work on a local level.

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