A step by step guide to business rebranding for SMEs
September 2014
Business rebranding


  • How to Rebrand Your SME
  • Conducting Market Research
  • Creating a Rebranding Strategy
  • Developing a Clear Brand Story
  • Successfully Marketing Your Rebrand
  • Managing Your New Brand
  • Conclusion
  • References
  • Screenshot Locations

A brand is not just a logo or anything visual or physical of a company, it is all the emotions and persona that are attached. This eBook is written for SMEs that are looking to rebranding and be successful with it at the end.

First few lines:

In order to understand the process of rebranding, you first have to understand what branding is and what it is not. A logo is not a brand. Nor is a slogan, a tagline or any recurring visual theme attached to your products, premises, marketing literature or website. These can all be vital parts of branding certainly, but the brand itself is more than the sum of its parts...


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