The beginners guide to marketing your business abroad
October 2014
Business abroad


  • How to Market Your Business Abroad
  • Conducting Research on Your Target Markets
  • Creating an Overseas Marketing Plan
  • Modifying Your Product or Service to Meet the Needs of the Target Market
  • Establishing Credibility in Your Target Market
  • Localising Your Website
  • Managing Your Overseas Presence
  • Conclusion

Any business can benefit from getting new customs abroad, after all UK is only a very tiny part of the world. In this guide, you will get detailed instructions on how to market your business outside of the UK.

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The UK economy might be slowly recovering but for many businesses times are still tough. According to The Economist report ‘Competing Across Borders: How Cultural and Communication Barriers Affect Business’, the challenging conditions of the past few years have actually spurred businesses to look beyond their home markets. The report says: “Contrary to the expectations of many experts, the current economic downturn is spurring companies into becoming more international. While previous recessions have often resulted in businesses reducing their...


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