A guide to entering new marketplaces
August 2015
New marketplaces


  • A guide to entering new marketplaces
  • Choosing the right market to enter
  • The digital marketplace
  • Planning an entry strategy
  • Minimising the risks
  • Localising your online assets
  • Conclusion

Entering new marketplaces is important to new businesses, especially to get the right market share to help your business grow. This ebook will explain the steps to be in the right place at the right time.

First few lines:

The initial markets in which a new business operates can be chosen for a number of different reasons. For businesses with a major physical element such as shops or a manufacturing base, it could be as simple as proximity to the business owner’s home and familiarity with the area. It could be based on rents and other costs, or the business could be filling a gap within a particular market.


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