Happy Birthday eBay UK: 15 years of success and innovation

After its first transaction was completed in August 1999, eBay UK's total sales figure stood at a measly £2.89. The bargain in question was a three-track CD by German rock band The Scorpions. Fifteen years and around three billion items later, the e-commerce pioneer can proudly say it has been responsible for £65 billion worth of online commerce; that and wholly revolutionising the way that Brits shop.

Changing retail forever

eBay's evolution has been nothing short of incredible, but the company has more than its own British successes to brag about. The fact that its meteoric rise coincides with almost a decade of consistent growth in the e-retail market is no coincidence. Right up until 2007, only four per cent of the UK's retail transactions were completed online. Now, as the site's British presence reaches the milestone age of fifteen, the proportion stands at 11 per cent - a figure that's growing consistently.

From recording studio-quality music at home to publishing articles to audiences of millions, technology - and the internet in particular - has made it easier for Brits to do all manner of things. eBay's role in this shift has been to make it easy for enthusiastic entrepreneurs to get a firm foot in the retail door. No longer are prospective shop owners required to invest borrowed money and life savings to get their dreams off the ground - now, thanks to eBay, it's possible to start trading in a matter of minutes.

A level playing field

The site's ability to draw bargain-hungry shoppers is crucial, but the way it has given amateur traders the chance to challenge their biggest rivals is just as important. After all, without sellers, there would be nothing to buy.

By 2009, there were 123,000 British firms using the site to sell their wares - 170 of which had achieved annual turnovers of £1 million through eBay alone. The following year, instant buy-it-now transactions overtook traditional auctions for the first time, with almost twice as many adverts posted in this fashion. This quite clearly proved that eBay had become much more than just an auction site on which Brits could get rid of their unwanted Christmas presents. With more than 100 major retail brands relying on the site's interface to get their own products out there by 2010, eBay UK had become something of a digital high street in itself.

Appy days

eBay's growth in the UK has in no way happened by chance; the company's bosses have constantly adapted their offerings to ensure users' ever-changing needs are comfortably met. This has included moves to embrace new technologies, such as the smartphone.

In 2008, the new eBay application was made available to mobile users across the UK, making it easier than ever for people to purchase items on the site. This was not only a first for eBay, but pretty ground-breaking for British retail as a whole, especially considering the buzz around online commerce was only just starting to build.

It took just two years for the application to really take hold of the UK. In 2010, the company reported that it was more popular here than in any other European country. Apparently, throughout this year, shoppers were snapping up five pairs of jeans, 18 t-shirts, four handbags and 19 pairs of shoes every minute - not bad considering the physical high street was still fighting tooth and nail for consumers' attention.

By 2011, mobile purchases accounted for ten per cent of all eBay sales, reaching a total value of £1.2 billion. The company's forward-thinking investment in this area has no doubt played a part in the overall surge in mobile shopping; today, just over a third of all online sales are completed using smartphones and tablets.

Onwards and upwards

The latest development to take the eBay world by storm has come in the form of Click & Collect. The decision to allow shoppers to pick their orders up from a specified location when it suits them has rather impressively boosted convenience while also taking retail back to its more physical roots - and it couldn't have worked any better.

First trialled in 2013, the service was engineered by eBay in partnership with 50 of the site's most prominent retailers, including Argos. The option to offer pick-up as an option at the checkout stage was adopted by a huge number of users, with figures showing that 79 per cent of people in the UK had used a click and collect service at some point in the year. It was also found that 40 per cent of Christmas shoppers used the feature to get hold of their gifts at a time that suited them.

Given its success, the pilot scheme was soon followed by a full rollout, and by the end of 2014, eBay hopes to have made Click & Collect available to 65,000 of its sellers.

The growth of eBay UK over the last 15 years has been both solid and rapid. With a constant focus on innovation and meeting the average shopper's evolving needs, it's hard to see a time when its influence on the country's retail industry would start to diminish. Here's to another 15 years!

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