Whatever demographic you’re targeting, social media can provide you with an unparalleled opportunity to engage with your customers. There can be many benefits to an active social media presence but ultimately it can be a highly effective tool for acquiring customers and improving your overall sales.
In an open letter to investors, Facebook founder Mark Zuckerberg said: “Facebook was not originally created to be a company. It was built to accomplish a social mission to make the world more open and connected. At Facebook, we’re inspired by technologies that have revolutionised how people spread and consume information. We often talk about inventions like the printing press and the television by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. They encouraged process. They changed the way society was organised. They brought us closer together.”