A guide to tying in major events to your marketing strategy
April 2016


New marketplaces


  • A guide to tying in major events to your marketing strategy
  • Tying into sporting events
  • Building the news into marketing
  • One-off and seasonal events
  • Festivals and social events
  • Sales events and trade shows
  • Conclusion

Whichever marketing approaches you take, connecting your marketing strategy to major events can help you to reach and engage with an audience and to keep a fresh and current edge.

First few lines:

The most expensive ad slots in the world are placed in and around the NFL Super Bowl. According to fortune.com, a 30 second slot at the 2016 event cost a cool $5 million (£3.5 million.) This was up on last year’s $.4.5 million and substantially higher than previous years. The cost of a 30-second TV ad soared by 75% between 2005 and 2014, generating a total of $2.19 billion in advertising revenue.

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